Ivana Taylor has built a business around making pricing and competitive pressures go away.  She has spent nearly 20 years re-positioning public, private and equity-funded industrial organizations into new, more profitable markets.  She loves the challenge and reward of turning a mature organization in a mature market into a bustling, impassioned competitive force.  And so do her clients.  Her approach to marketing is grounded in sound strategic principles - but look out for her unorthodox approach to application and implementation. 

In 1999, Ivana formed Third Force, a strategic marketing firm that provides its business-to-business clients with a unique and profitable market position that makes them the obvious choice for their ideal customers. 

Ivana calls herself an instinctive and intuitive strategist.  She sees those subtle decision-points that typically make the difference in who your ideal client will choose; you, your competitor or nothing at all. 

Ivana's vision is to make her clients the only game in town. 

Ivana holds a Masters Degree in Management from Antioch University, a Certificate in German Language Studies from the University of Munich and a B.S. in Marketing from Pennsylvania State University.

Ivana is an active member of the Akron and Cleveland business communities. She is a member of TEC, Women's Network and National Association for Women Executives. She is also a motivational speaker on team development, leadership and strategic planning